by Hasaan A. Brown

We all want our web site to be number one in Google, Yahoo, MSN and any search engine we can find prospects.

We go through many tedious steps to optimize our web site for search engines. However, sometimes people overlook the end result of a page they are trying to optimize.

Have you ever seen anything as annoying as when someone repeats a targeted keywords over, and over, and over? Repeating a keyword in a nonsensical way may boost your search engine rankings, or it may not, but the bottom line is your web visitor has to read that nonsense. And if they have to read that nonsense, believe me, they will get frustrated quickly, and any chance of you converting that visitor into cash will disappear as quickly as they found your web site.

You can't build credibility if you can't write content that is clean and easy to read. Always write professionally before thinking about including your keyword multiple times. Make a positive first impression with your web content. Poorly written content will not hold a potential client's attention. Studies say you have 10 short seconds to make a positive impact.

Tips for Writing Content For Your Visitors and Search Engines

-Write for your prospects first, then for search engines later. To achieve a balance, follow these general rules:

-Focus on your target audience and secondary audience. Focus on the content you need to make a sale or generate a lead.

-Don't focus on too many keywords on a single page. Your content will lose it's target, and cost you potential clients.

-Write clear, easy to read headings. Include your keywords if possible. This will help a visitor scan through text on your site quickly. Keep in mind visitors read text on the Internet different than reading a magazine or a newspaper.

-If possible, keep your content short and sweet when writing content that you are trying to sell your prospects. You can save the detail for another page on your web site, or over a phone call. People want quick, organized information when searching for a product or service on the web.

If you follow the tips I have provided in this article, you will be better off providing readable content to your visitors and increase the chance they will become your new client!

About the Author
Hasaan Brown runs a web site for search engine optimization, internet marketing and web development at OptimalWebsite.com

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